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Privacy Policy

Our Commitment to Privacy

Sovereign Demand Partners (hereafter "we," "us," or "our") is dedicated to providing strategic client acquisition solutions for Australia's leading financial institutions.  Our operations are founded on principles of trust, discretion, and integrity.  We are committed to protecting the privacy and confidentiality of the personal information we handle, in accordance with the Australian Privacy Principles (APPs) and the Privacy Act 1988 (Cth).


This Privacy Policy outlines our practices concerning the collection, use, disclosure, and safeguarding of your information. Its purpose is to ensure absolute transparency in how we manage data for our prospective clients, clients, and website visitors.

1. Scope of This Policy

This policy applies to information collected through:

- Our official website.
- Direct communications (e.g., email, phone calls).
- Requests to schedule an "Executive Briefing." 
- Our professional activities on LinkedIn, our sole social media platform. 
- The delivery of our strategic services to client partners.

2. Information We Collect

We collect information necessary to deliver our specialised services and communicate with senior decision-makers in the financial services sector. 
 

Personal Information You Provide: This is information you voluntarily provide when you request a strategic briefing or make an inquiry through our formal contact channels.  This may include:

- Full Name
- Professional Title
- Company Name
- Email Address
- Phone Number

Automatically Collected Information: When you visit our website, we may collect non-personally identifiable information to improve site functionality and user experience, such as:

- Browser type and version
- IP Address
- Pages visited and time spent on our site

Client-Provided Information (as a Data Processor): In the course of delivering our enterprise-level "Branded Demand" partnership services, we may be required to process data from our client's CRM systems. 


- This data is handled with the utmost discretion and is used exclusively for the purpose of providing the contracted service, such as the "Reactivation Alerts" feature. 

- In this capacity, we act as a "data processor" on behalf of our client, who is the "data controller." The use and governance of this information are dictated by the strict terms of our client service agreements.

3. How We Use Your Information

Our use of information is purposeful and aligned with our mission to provide high-value strategic solutions. 
 

- To Provide and Manage Services: To deliver our "Sovereign Direct" and "Branded Demand" services to our clients. 
 

- To Respond to Inquiries: To schedule and conduct Executive Briefings and engage in strategic, peer-to-peer discussions. 

- For Market Analysis: To analyse market inefficiencies and provide the valuable insights that form the core of our advisory model. 
 

- To Comply with Legal Obligations: To meet our legal and regulatory requirements, including those relevant to the financial services sector. 

- To Maintain Brand Integrity: We do not use your information for generic, low-value marketing communications.  Our engagement is consultative and advisory. 

4. Information Sharing and Disclosure

Discretion is a cornerstone of our brand.  We do not sell, trade, or rent your personal information. Disclosure of your information is strictly limited to the following circumstances:
 

- With Trusted Service Providers: We may share information with third-party service providers (e.g., secure cloud hosting) who assist us in our operations. These providers are bound by strict confidentiality agreements and are not permitted to use your information for any other purpose.

- When Required by Law: We may disclose information if required to do so by law, court order, or as requested by a governmental or law enforcement authority.

- Client-Directed Sharing: Information provided by our clients for processing remains the property of the client. We will not share this information without their explicit consent and direction, as governed by our service agreements.

5. Data Security

We implement a range of technical and administrative security measures to protect your information from unauthorised access, use, or disclosure. Our digital presence is designed to be professional and secure, which is why we deliberately avoid informal tools like live chat widgets that can devalue the security of an engagement.  While we take all reasonable steps to secure your data, no method of transmission over the Internet is 100% secure.

6. Your Rights and Choices

You have the right to manage your personal information. You may:
 

- Request Access: Ask for a copy of the personal information we hold about you.

- Request Correction: Ask to update or correct any information that is inaccurate or incomplete.

- Request Deletion: Request that we delete your personal data, subject to our legal or contractual retention obligations.

To exercise these rights, please contact us via the official channels listed below.

7. Third-Party Platforms

LinkedIn: Our social media presence is exclusively on LinkedIn to engage our audience in a professional context.  We are not responsible for the privacy practices of LinkedIn.

Third-Party Links: Our website may contain links to external sites for reference. We are not responsible for the content or privacy practices of these third-party sites.

8. International Data Transfers

Sovereign Demand Partners operates from Australia.  Your information will be processed and stored in Australia. Should it be necessary to transfer information to a service provider outside of Australia, we will ensure such transfers comply with Australian privacy law and that the data is afforded equivalent protection.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. The "Last Updated" date at the top of this policy will be revised accordingly. We encourage you to review this policy from time to time.

10. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please direct your inquiry to:
 

The Privacy Officer
Sovereign Demand Partners
5 Bronte Cl, Wetherill Park, Sydney NSW 2164, Australia
Email: r.baynoka@sovereigndemand.com.au
Phone: +61 401 991 885

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